Foresight & Strategy
Together, we get innovation right.
Engineered for efficacy, our Foresight team supports the delivery of high-precision creativity.
With in-house expertise spanning user insight, trend forecasting, brand strategy, sustainable innovation, and colour, material and finish strategy, we create the conditions for design and innovation to thrive.
Gatorade
Silent Pool Distilleries
Panasonic China
A fresher, wilder, more inclusive view of the world.
Powerful insights which inspire world-class design and motivate organisational change. Foresight framed through vivid new perspectives that take you somewhere different.
Strategy in high-definition.
Your ‘beyond the post-it-note’ partners for well-defined, tangible routes to success.
Moving your brand forwards.
Strong brands are meaningful and distinctive. We custom-build design and innovation strategies to amplify your brand’s particular form of magic.
Multi-sensory strategies.
Embedding a clear multi-sensory understanding of your brand into the innovation process. We get every touch, sound, taste, smell and visual working together to create wonderfully inclusive brand experiences.
me goosebumps”.
Adidas
Renault Trucks
Richard Branson
On the pulse of the now and next.
We have the tools to empower you to take a bolder path. As Europe’s first dedicated Foresight team, we led the way with design strategy methodologies. 30 years on and we haven’t stopped learning. Our ever-evolving proprietary toolkit helps us activate organisational change, gather breakthrough cultural insights, and materialise tomorrow.
Capabilities
Trend Forecasting & Future Forces Tracking
Future Lifestyles & Persona Creation
Scenario Planning
Market Analysis & Competitor Benchmarking
Design Ethnography & Consumer Insight
Brand DNA
Design DNA
Semiotic Analysis
White Space Innovation Strategy
Innovation Workshops & Creative Sprints
Colour, Material & Finishes Strategy
Brand Positioning & Design Strategy
Portfolio Architecture
Visual Language Strategy
Design Guidelines
We help brands and businesses navigate what's next, to plan and proceed with confidence.
