Brand & Packaging Design

Building consistent brand expression.

We believe your brand is your promise and your products, packaging, services and experiences are your brand’s promise kept. We understand how to translate this across your user and customer experience so that your brand, product and pack are greater than the sum of their parts.

We work with you to define your DNA. That means we understand who you are and help to define how you show up in the world: in product and packaging, through services and interactions, through both physical and digital touch points.

person holding two prototype foam models

Complete and compelling solutions.

We look at the whole picture to see your product and pack as a 360° representation of your brand. Combining structural, graphic and digital design expertise, we help you stand out in established and emerging shopping channels.

CAD generated wireframe of an Axe deodorant can
designer looking at a monitor

Capabilities

Brand & Design DNAs

Semiotic Analysis

Brand Architecture & Portfolio Planning

Brand Identity & Marques

Brand & Product Naming

Brand Graphics & Artwork

Structural Pack Design

Technical Forensics

CAD & Model Making

Supplier Engagement

We understand brand and how to translate it across the physical and digital touchpoints of your user and customer experience.

  • We believe your brand is your promise and your products, packaging, services and experiences are your brand’s promise kept.

  • We push beyond logical concepts to deliver complete and compelling experiences that deliver on your brand promise.

  • We see your product and pack as a 360 representation of your brand.

  • We combine structural and brand graphic design expertise to help you stand out in established and emerging shopping channels.

  • We believe that when brand, product and pack work together they become more than the sum of their parts.

  • We ensure everything you do acts on your brand promise.

For nearly four decades, we've helped brands and businesses make their mark on the world.