Challenge

Flytoget is Norway's high-speed airport railway service connecting Oslo Airport to Oslo Central Station.  Faced with evolving competition and a need to procure new rolling stock, Flytoget required an impactful new brand experience to protect their position as Norway’s favourite customer service brand.

‍

‍

Insights

We created a strategic platform — ’The Flytoget DNA’ — to capture the magic behind the brand.  Working closely with the team at Flytoget, auditing the end-to-end customer journey,  we defined  the purpose and values of the brand and a clear strategic direction for every touchpoint of the customer experience.  

‍

‍

Outcome

A complete refresh of the entire brand experience was delivered, creating tangible business uplift. This included the design of a new brand identity system and the design and development of Flytoget’s new high-speed trains. The work included the design of new station environments, ticket machines, gate-lines and way-finding systems. A new crew uniform was developed, as well as a full rollout of brand assets across the digital ecosystem and internal and external comms.