Challenge

We worked with Japanese skincare brand Orbis to bring their SMART AGEING® vision to life: a society built on a more diverse and expansive perception of beauty.

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Our speculative concepts have been designed to explore three different perspectives on this future, brought to life through a web portal transporting visitors to the future.

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Insights

By tracing the signals of change today, we can imagine what the world will be like tomorrow. In effect, it allows us to pull the future closer towards the present.

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Understanding the drivers, shifts and beauty trends, from the perspective of the human experience, enables us to focus on what people value and need in the now and next.

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Exploring future scenarios through the eyes of three protagonists allowed us to build out their beauty stories and design concept experiences around them.

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Outcome

We designed three concept experiences, each built around a diverse set of global personas which speculate on a design future exploring a different facet of beauty and skincare. Three stories are told through a website which unfolds each experience by transporting visitors through a portal to a smart ageing society.