Challenge

Though WAAM3D is a relatively new business, it was born out of pioneering research and development by the leading lights in metal additive manufacturing technology. Our task was to create a new website which reflects this exciting new technology, the unparalleled heritage of the business, and its unique offer in the marketplace.

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Insights

While other wire-based additive manufacturers exist around the world, we needed to give WAAM3D a unique voice. As with the brand identity which we had already created, our new design for the website needed to echo a sense of duality – the meeting of art and science; intense bright light against cold, hard metal – but on a more dynamic platform. Added to this, we needed to ensure that the new site spoke to a diverse audience, from engineers and academics to investors and purchasers.

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Outcome

We created a bold website which stands out from engineering norms, yet expresses unquestionable authority and credibility. The new site also brings together a number of key brand touchpoints: the identity, system software and the machine enclosure itself, all working as a single, unified brand ecosystem.

Working in close partnership with the team at WAAM3D and their marketing partners at 4CM (who provided core messaging) we were able to deliver a result which captures the business’s progressive ethos and bold vision.