Challenge

We were approached to help deliver the packaging design and brand identity for Woodcutter’s Daughter whiskey, the latest launch from Silent Pool Distillers in their premium portfolio. Following in the renegade attitude of the distillers, we were tasked to purposely ‘go against the grain’ and challenge the visual language of the category.

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Insights

Inspired in equal measure by the essence of the idyllic English Surrey hills landscape and the metropolitan dynamism of New York, Woodcutter’s Daughter challenges the norms of whiskey making to deliver an exciting new taste experience.

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The brand name is borne from the folklore Silent Pool legend of a young maiden who was bathing when she was  pursued into the deeper waters of the pool, meeting her untimely death.  This young maiden was the woodcutter’s daughter.

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Outcome

The Woodcutter’s Daughter character is immortalised via the crafting detail within the typographic treatment of the WD brand mark. Her profile is celebrated within the distinctive ‘S’ character shape. This iconic detail reappears on top of the closure and features as a focal point on the neck label.

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Weaving around the silhouette on the neck label, stylised illustrations of the native flora and fauna which surround the Silent Pool are shown. These are depicted in warm copper tones, embellished with hot foil stamping. This ethereal location also inspired the batch name for the first whiskey: Speckled Wood.