Challenge

We were tasked with delivering a packaging design and brand identity for the new super-premium flagship range of Aromatic Gin, Full Bodied Gin and Signature Vodka from Republic of Fremantle.

‍

‍

Insights

Republic of Fremantle are one of the few distilleries in the world crafting their spirits from scratch, using innovative ‘grape to glass’ distilling methods to create the base spirit from locally sourced wine. The wine is double distilled in a custom built copper still, to create a base spirit which is pure, clean, crisp and exceptionally smooth.

‍

‍

Outcome

Our creative solution for this flagship range garnered inspiration from the brand’s Antipodean provenance with a fresh and differentiating colour palette, and inclusion of familiar symbols of the historic port of Fremantle. Sails, lighthouse and compasses weave through the linear horizon, echoing the style of modern banknotes, treating the physicality of the bottle itself as an embodiment or symbol of currency for the Republic.  

‍

The symbols featured on each product are embellished in foil and are inspired by the vintage bottles found at the site during excavation at the beginning of the build. These symbols represent a bold spirit, all the while reiterating the renegade drive of the makers. The icons portrayed on the bottle designs have been created to form a ‘kit of parts’ which transcend the packaging and adapt and flex across all touchpoints for the brand, from website assets to signage.

‍

At the heart of the conceptual thinking, the visual storytelling focused around the unique production method, from grape to glass. The multifaceted, complex and layered tasting notes of the product itself are reflected in the detail of the designs.

‍

The result is an intriguing multi-layered 360 design which encourages the consumer to rotate the bottle and discover more about the Republic of Fremantle proposition.