Digital and physical: working in harmony to improve our daily lives in an immersive brand installation.
The immersive installation was a huge success. It has played a large part in amplifying OPPO’s brand presence within the London design community and beyond.
Challenge
Global tech giant OPPO were launching their new European design studio and seeking to raise brand awareness within the territory. We were tasked with envisaging and building an immersive brand experience for the London Design Festival which brought to life the essence of OPPO and ensured guests left with a true understanding of the brand.
Insights
Despite being the fourth biggest smartphone manufacturer in the world, OPPO was still relatively unknown in the UK. We saw an opportunity to showcase the brand ethos and future thinking, whilst also building an interactive event around a two-metre-high, physical manifestation of the logo which could house the touchpoints.
Outcome
We envisaged, developed and built a multi-sensory, immersive brand installation at the London Design Festival. The concept was built (both metaphorically and literally!) within and around the OPPO brand mark to raise awareness and familiarity. Visitors could interact with six installations located within a series of staggered 3D components which made up a physical representation of the logo when viewed from the pavement. Guests could learn about OPPO’s multi-sensory approach to their design philosophy and future strategy, whilst having fun with the playful experiences at networking events.
Client
OPPO
Capabilities
Visual Language & Guidelines
CMF Strategy & Specification
Brand Experience Principles
Experience Storyboarding & Prototyping
User Interaction Design
Electromechanical Development
Physical Installation Development
Digital and physical: working in harmony to improve our daily lives in an immersive brand installation.
