The digital chemistry of Joseph Töreki

The act of translating materials from one reality to another has become a new form of craft. At Seymourpowell, we believe that a comprehensive understanding of materials and process is paramount to the successful work of emerging digital 3D designers. Whether developing a train interior or the surface of a wellness tech product, our iterative process of designing and rendering in 3D relies heavily on our knowledge of physical manufacturing techniques.

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Multidisciplinary artist, Joseph Töreki, beautifully captures this fine line between the virtual and the physical, exploring a traditional craft – ceramics – and his fascination with digital art, to make both practices inseparable and imperishable. His series, Neo ceramics, translates the sensual aspect and unpredictability of ceramics into the virtual space: making things look unnaturally natural.

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I especially love the experimental process which goes into creating his digital glaze collection. After firing unglazed, hand-thrown clay vases, Töreki photo-scans the objects before applying a digital glaze. Building on a deep understanding of heirloom glaze recopies, techniques and materials, Töreki, acting as a digital chemist, gives integrity to his digital ceramics. Together, with established digital artists, such as Audrey Large and Andreas Reisinger, Töreki is at the forefront of shaping this new, rapidly expanding, materiality era.