The brief was to define a more sustainable packaging solution for a well-known snack brand. Projects like these tend to be far more complex than you might first guess. Balancing the technical, financial, human, brand and ecological factors of packaging systems can feel rather heavy on the creative mind!
We find that in a workshop environment, it's useful to make things a little easier for the team at work. That's why we put together guides like these. They make complex problems feel solvable, turning the heavy legislation documents into clear guidance which is easier to grasp. The guidance might not be 100% foolproof in all scenarios, but in the heat of a design crucible session, they can help us to wrangle complexity and discover some compelling ideas.
Five signs sustainability is (finally) disrupting the consumer tech industry
We reflect on the success of Fairphone, the world’s first modular smartphone, and examines the progress made in the industry since its first release.
To solve climate change, it’s not only what we eat, but how we eat
Eating less meat and reducing waste will require a major change in behaviour. Designers are starting to envision products that could help.
Surfing the web isn’t just bad for your brain – it’s terrible for the environment
How can consumers, designers, and companies can create a better Internet?