A turnkey solution to bring WAAM into the big leagues.
“200% rise in traffic within one month. Contact requests have grown tenfold."
Challenge
Though WAAM3D is a relatively new business, it was born out of pioneering research and development by the leading lights in metal additive manufacturing technology. Our task was to create a new website that reflects this exciting new technology, the unparalleled heritage of the business, and its unique offer in the marketplace.
Insights
While other wire-based additive manufacturers exist around the world, we needed to give WAAM3D a unique voice. As with the brand identity we had already created, our new design for the website needed to echo a sense of duality – the meeting of art and science; intense bright light against cold, hard metal – but on a more dynamic platform. Added to this, we needed to ensure that the new site spoke to a diverse audience, from engineers and academics to investors and purchasers.
Outcome
We created a bold new website that stands out from engineering norms yet expresses unquestionable authority and credibility. The new site also brings together a number of key brand touchpoints: the identity, system software and the machine enclosure itself. All working as a single unified brand ecosystem.
Working in close partnership with the team at WAAM3D and their marketing partners at 4CM, who provided core messaging, we were able to deliver a result that captures the business’s progressive ethos and bold vision.
Client
WAAM3D
Capabilities
Brand Strategy and Positioning
Digital Design
Web Development
CMS Deployment
3D Renders
Animation
Copywriting
A turnkey solution to bring WAAM into the big leagues.
We have been creative partners to WAAM; designing their brand mark and wire packaging, the design of the physical machine enclosure the WAMMCtrl operator experience and this a bold new website that positions WAAM3D far from engineering norms.
