Making the same journey twice as valuable.
“Working with Seymourpowell has been a great experience. They were able to provide us with expert help on all the different areas – brand, uniforms, website, stations, trains… everything.”
Challenge
Flytoget is Norway's high-speed airport railway service connecting Oslo Airport to Oslo Central Station. Faced with evolving competition and a need to procure new rolling stock, Flytoget required an impactful new brand experience to protect their position as Norway’s favourite customer service brand.
Insights
We created a strategic platform – ’The Flytoget DNA’ – to capture the magic behind the brand. Working closely with the team at Flytoget, auditing the end-to-end customer journey, we defined the purpose and values of the brand to create a clear strategic direction for every touchpoint of the customer experience.
Outcome
A complete refresh of the entire brand experience was delivered, creating tangible business uplift. This included the design of a new brand identity system and the design and development of Flytoget’s new high-speed trains. The work included the design of new station environments, ticket machines, gate-lines and way-finding systems. A new crew uniform was developed, as well as a full rollout of brand assets across the digital ecosystem and internal and external comms.
Client
Flytoget
Making the same journey twice as valuable. An elevated brand experience at every touchpoint.
“Working with Seymourpowell has been a great experience. They were able to provide us with expert help on all the different areas – brand, uniforms, website, stations, trains… everything.”
Brand & Comms Director, Flytoget
