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Introduction
At Seymourpowell, we've had the privilege of partnering with ServiceNow, a leading SaaS company renowned for its cloud-based ITSM services, since 2019. Through our integrated, holistic design approach, we've significantly contributed to ServiceNow’s expansion, supporting their multi-million dollar revenue growth. Our collaboration reached new heights at Knowledge 2024 with an generative AI-powered, immersive experience for the new RiseUp initiative.
"A hydrogen bike that is on the side of the angels."
The Times
"Runs on liquid hydrogen and looks like it is from the next century… one of 10 coolest things on earth."
Loaded Magazine
Challenge
International power systems company Intelligent Energy, had a need to speed up the adoption of their hydrogen fuel cell technology. How could they get it out of the lab, demonstrate its potential and capture the imagination of industry and the public at large?
Insights
A creative workshop with the client was held to decide on how best to tackle the challenge and to establish the direction in order to demonstrate the ambient fuel cell technology. Numerous products were considered, but only one idea stood out: a motorbike!
Outcome
Two fully-working demonstrator bikes were designed, engineered and built. This included the bike’s CORE - a detachable hydrogen fuel cell power generator. The CORE, which is completely detachable from the bike, is a radically compact and efficient fuel cell, capable of powering anything, from a motorboat to a small domestic property. In an urban or off-road environment, ENV can reach speeds of 50 mph, is virtually silent and is completely emissions free.
Our Approach
Concept and Design
Inspired by the potential of generative AI and the global intrigue surrounding this technology, we created an immersive experience that blended hardware and software. The experience was designed to help visitors envision their future careers through a curated, interactive journey.
Immersive Experience
Visitors engaged with a bespoke hardware interface, participating in a diagnostic test that drew inspiration from learning type assessments. This quiz asked a series of interpersonal questions about their ambitions, learning characteristics, and aptitudes. Leveraging these insights, the AI generated an archetype using smart prompts. This process culminated in the creation of unique visual avatars that were then displayed large digital animated video walls.
Spatial Design
The RiseUp immersive experience was meticulously integrated within the broader context of the Knowledge 24 event, spanning across six interconnected areas. Our design ensured that the RiseUp zone complemented neighbouring spaces, maintaining a cohesive narrative throughout the exhibition. The central 'haven' space, surrounded by digital video walls displaying the avatars, provided a bright, optimistic, and inviting atmosphere amidst the bustling expo floor.
Visual and Interactive Elements
The interactive experience was enhanced by a bespoke controller with tactile controls, making AI more accessible and empowering users to take control of their future career. The overarching goal was to demystify AI, rendering it tangible and approachable. By providing hands-on experiences, we sought to educate and inspire curiosity about AI’s applications, helping visitors comprehend its potential impact on their future path in the work environment.
Totemic Takeaway
Each visitor received a printed version of their avatar. This personalised memento served as a reminder of their engagement with the RiseUp experience and their unique learning archetype. The takeaway was not only a keep sake but also a conversation starter, encouraging further discussion and interest in the RiseUp program long after the event.
ENV (Emissions Neutral Vehicle) was the world’s first purpose-built hydrogen fuel cell motorcycle. The motorbike was designed and engineered to demonstrate the real, everyday flexibility of fuel cell technology.
"A hydrogen bike that is on the side of the angels."
The Times, 16 March 2005
"Runs on liquid hydrogen and looks like it is from the next century… one of 10 coolest things on earth."
Loaded, July 2006
