Challenge

Though known for its delicious taste, Bournvita was losing out to the competition when it comes to healthy nutrition. Our task was to revitalise both pack structure and branding to better convey the drink’s inherent health benefits and give the nation’s kids the best preparation for success.

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Insights

This delicious drink from Cadbury has been trusted by generations of Mothers throughout India. We recognised they were looking for a healthier solution: we needed to raise awareness around the nutritional value of Bournvita and the benefits of its daily enjoyment.

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Outcome

We created an iconic and recognisable physical design language for the Bournvita range. Inspired by a trophy-like silhouette – reflecting every parent’s desire for their child to succeed – the base creates a stepped outline, conveying the range of nutrients which ladder up to a combined inner strength formula. Building on the heritage colourways, we developed the on-pack graphics to demonstrate a bold sense of joy and energy.