Product Innovation & Industrial Design

We deliver category-defining products by blending creative vision with technical know-how. We design products in every category you can dream of: from chocolate bars to TVs and tablets, soap to bathroom suites. Our drive to make things better unites the diverse sectors in which we work.

By starting with people, we uncover the hidden truths which lead to ‘why buy’ design features which sell themselves. We’re one of the original pioneers of design ethnography: it helped us invent the world’s first cordless kettle and we continue to keep the human experience at the heart of everything we do.

Our offer extends from visionary thinking to define future product paradigms and roadmaps, to core industrial design and development skills. This breadth enables us to rapidly sketch, visualise, model, refine and prototype concepts in our substantial onsite workshop facilities.

We have the expertise to take you from the early seed of an idea, to navigating the complex world of design for manufacture to end production. We can work as a stand-alone, end-to-end service or as an extension of your team to plug any gaps in skillset.